Everyman and his dog can design a logo can’t they? All you need is a computer and some clipart. In reality, designing a logo is like plastering: it looks easy, but takes time to master. After all, a logo condenses everything that’s good about your business into one succinct ‘calling card’. Which is why it pays to give it some thought, undertake some research and evaluate the solutions. And we do. You could say we treat it like a science. Hence, the logo lab.
